How to Be a Facebook Advertising Pro
Facebook advertising is one of the best ways to appeal to a wide variety of clients socially, particularly if you are a small business currently running Google advertising for ranking gains. With the popularity and familiarity most people have with Facebook, it’s an excellent marketing avenue. Check out these tips!
- If you’re using Facebook to market, make sure you’re also posting there! No one will visit a page which rarely ever has updated content on it. Don’t overwhelm your followers, but be sure to post at least once per weekday so that people will often check back just to see what’s going on.
- Talk to your fans. Take note of things posted on your page. Successful businesses often get their best ideas from potential customers. Your current fans are the reason for your success so don’t ignore what they have to say.
- Think of Facebook as a dialogue. A lot of people when they begin Facebook marketing, talk AT their audience. You need to talk WITH your audience. Feel like you are having a conversation with them, not simply announcing things. Facebook is a social medium. You need to be social.
- By using the Power Editor, you can get your marketing post into mobile user’s news feed, the best way to reach those who aren’t using a traditional computer to access Facebook. In fact, there are also “Desktop News Feeds” which go to those on computers as well, so to target both.
- Add pictures to your profile page. People love pictures and it really is true that a picture is worth a thousand words. When your fans can see what you have to offer, your customers with your products or services, or what you stand for, they will feel more of a connection to your brand.
- Place a Facebook button somewhere prominent on your website. This will help customers and visitors connect with your business and is much less intrusive than other forms of marketing. When your business gets “likes” on Facebook, it will be easy to update fans.
- Facebook has become almost a second website for many businesses. After being of Facebook for a number of years and comparing traffic results from Facebook and to the official business website, many businesses are finding they have more Facebook traffic than they do on their home website. This is a great way to expand your presence on the Internet.
- Ask customers for reviews you can post on your Facebook page. People who are interested in what you have to offer appreciate reading what others have to say about your services or products. Allowing previous customers to post comments on Facebook about your company is a good way to assist potential customers in making decisions.
- Keep your Facebook posts related to your brand, or at least to the relevant industry. You can discuss a related happening in the news, post a YouTube advertising video that is about your topic or share interesting comments that have been shared by followers of your Facebook page.
- Be strategic about when you post. Every target audience is different in terms of the time they have to surf social media sites during the day. If you are posting at 9am, but your audience tends to surf at night, then you are missing out on golden opportunities to build communication and community with these people. Post when your audience tends to be around.